Moment 190: Everything You Definitely Don’t Know About Marketing (But Should), From 4 World Leading Experts!

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• 00:03

  In business, your marketing is your lifeline.

• 00:05

  But connecting with the right audiences can be challenging, especially for B2B marketeers who need to hone in on speaking to the right decision makers within businesses.

• 00:13

  So how do you find these people?

• 00:14

  With LinkedIn ads, the sponsor of this episode, you'll get access to professional network of individuals who influence your business.

• 00:21

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• 00:29

  You're targeting and engaging and converting with real precision to get results.

• 00:33

  Kill the guesswork with LinkedIn ads and enjoy this mashup clip of insights from some of the world's top marketeers on what it takes to make an impact.

• 00:41

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• 00:45

  Go to LinkedIn.comdoac24 to claim your credit.

• 00:49

  Terms and conditions apply.

• 00:50

  Marketing is just who might be interested in this thing?

• 00:55

  And a lot of it is the fundamental thing is if no one knows you exist, no one's going to be able to buy your thing.

• 01:05

  And so marketing is the process of attracting the attention of people who might be interested in the value that you're creating and in an ideal world, making them curious, wanting to learn more, asking for additional information, engaging with what, what it is that you have.

• 01:25

  A lot of people complate marketing and sales, to me they're distinct processes.

• 01:31

  So, so marketing is the attracting attention and generating interest and then sales is the process of convincing someone to buy and then getting them set up as, as, as a customer.

• 01:43

  And a lot of marketing comes down to what is it exactly that you're trying to gather attention for and where do those people generally hang out?

• 01:54

  What are they curious about?

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  What are they already paying attention to?

• 01:58

  What can you, what can you take advantage of or dovetail into in order to attract someone's attention at the right moment, at the right time and make them aware that you have something that could benefit their life.

• 02:10

  Here's what it is.

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