Social media influencers

We meet two women who earn a six-figure salary by sharing their lives, fashion tips and their most personal moments on social media. Kim Chakanetsa delves into this digital world of influencers and finds out how to be successful in marketing online. French-Cameroonian Freddie Harrel left her career in banking to start a fashion blog. She also writes about her own personal struggles and hopes to inspire other women to embrace their natural selves. Anum Bashir from Qatar blogs under the persona 'Desert Mannequin' and wants to challenge the pursuit of perfection and the popularity of cosmetic surgery in the Middle East. Image: (L) Freddie Harrel Credit: Tom Harrel Image and credit: (R) Anum Bashir