In the $100 Billion Wedding Economy, Hiring a Witch Is More Than Hocus Pocus

结个婚花25万?

Big Take

2026-06-11

20 分钟
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Weddings are famously expensive. But with consumer prices on the rise and inflation accelerating at its fastest pace in three years last month, 2026’s newlyweds face exceptionally high prices. On today’s Big Take podcast, host Sarah Holder and Bloomberg’s Josyana Joshua and Dina Katgara unpack the $100 billion wedding economy: how much nuptials could set you back, why discretionary spending on weddings has remained stable on either end of the K-shaped economy and why witches—yes, witches—are showing up at the altar. Read more: Brides Are Turning to Etsy Witches for Wedding Weather Spells We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer. Hosted by Sarah Holder; Produced by Rachael Lewis-Krisky and Laura Newcombe; Reported by Josyana Joshua and Dina Katgara; Edited by Tracey Samuelson. Fact-checking by Julia Press and David Fox; Engineering by Alex Seguira. Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer. See omnystudio.com/listener for privacy information.
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  • Bloomberg Audio Studios.

  • Podcasts, radio, news.

  • In May, US inflation accelerated at its fastest pace in more than three years,

  • and the Consumer Price Index climbed 4.2% from a year earlier.

  • Things are getting more expensive, including having a wedding.

  • The wedding planning website The Knot reported that the average cost of a wedding is now over $34,000.

  • Newlyweds are spending nearly $300 per guest.

  • And Bloomberg's Deena Katgera says in this economy, some couples are willing to pay a little extra for anything

  • that can make them feel more in control on this big, expensive day.

  • There's also just generally a lot of uncertainty in people's lives with the rising cost of goods

  • and with housing costs going up.

  • There's a lot in their heads, that's a big question mark.

  • So if they can lean on anything that can provide them some kind of stability, people will do that.

  • For some, stability is coming in the form of a spell.

  • I don't truly know what powers lie within the Etsy witch community.

  • I certainly don't want to dismiss that it is possible for them to dramatically change the day.

  • It might sound a little woo-woo, but wedding spellcasting is actually a growing industry.

  • On the online marketplace Etsy, witches are selling their services to spouses-to-be,

  • promising to ward off bad weather at the wedding, or at least manifest good vibes.

  • It is a little bit of peace of mind.