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The English we speak from bbclearningenglish.com hi Neil.
You look stressed.
Not really.
Just writing a script for the English we speak.
I'm a bit stuck.
What's the phrase?
Social media influencer.
Well, that's easy.
Well, maybe for someone young and trendy like you.
Go on then, tell me.
Let me talk you through it step by step.
Well, you know social media, of course.
Facebook, Twitter, Instagram.
A social media influencer is someone who has a lot of followers online
and who is an expert or authority in a particular subject like photography or cookery or makeup.
Okay.
What that person says or does or buys or wears can influence the decisions of their followers.
Which is why we call them social media influencers or simply influencers.