Why Your Brain Loves Sales

为什么你的大脑喜欢销售

Short Wave

科学

2024-12-02

14 分钟
PDF

单集简介 ...

This Cyber Monday, a meditation on holiday sales. A quick trip to pick up presents can turn into an hours-long shopping spree thanks to all the ways stores use research from fields like consumer neuroscience and neuromarketing to entice you. Retailers create urgency and scarcity to push you to give into the emotional part of your brain, motivated by the release of dopamine. But with the help of NPR business correspondent Alina Selyukh, we get into the psychology of sales and discounts: Why it's SO hard to resist the tricks stores use — and some tips to outsmart them. Read Alina's full story here. Questions about the science driving the world around you? Email us at shortwave@npr.org. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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单集文稿 ...

  • From the online Trends that dominated 2024 on the spectrum of brat to demure where are you right now to spicy TikTok viral reads these romance fantasy books about dragons.

  • NPR kept you up to speed on pop culture all year long.

  • Give back to the news source that just hits different by donating today@donate.NPR.org and thank you.

  • You're listening to Short Wave from NPR.

  • Hi, Gina.

  • Hey, how's it going?

  • This is my daughter, Dory.

  • You want to say hi?

  • Hi, Alina.

  • I'm so excited to go shopping with you.

  • It's going to be amazing.

  • So I guess we should tell people why we're weirdly recording.

  • Yes.

  • At a mall next to a Christmas tree.

  • We are next to a giant Christmas tree.

  • We're going to look for sales, Right?

  • We're going to look for sales, and we're going to talk about how sales make us feel.

  • All right, let's do it.

  • Where are we going to go shopping?

  • Where didn't we go shopping?

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