This BBC podcast is supported by ads outside the UK.
Ever invest in something that seemed incredible at first, but didn't live up to the hype?
Like those $5 roses at a gas station, or a second-hand piece of technology that breaks in the first 10 minutes?
Marketers know that feeling.
We optimise for the numbers that look great, impressions, reach and reacts.
But when they don't show revenue, well, that's a not-so-great conversation with the CFO.
LinkedIn has a word for that, bull spend.
Now you can invest in what looks good to your CFO.
LinkedIn Ads generates the highest ROAS of all major ad networks.
You'll reach the right buyers because you can target by company, industry, job title, and more.
So cut the bull spend.
Advertise on LinkedIn, the network that works for you.
Spend $250 on your first campaign on LinkedIn Ads and get a 250 credit for the next one.
Just go to LinkedIn. com slash broadcast.
That's LinkedIn. com slash broadcast.
Terms and conditions apply.
It's barbecue season.
Time to dust off the grill and head over to Vons or Albertsons.
Get fresh 80% lean ground beef.
Now just $3.99 a pound when you buy three pounds or more with membership where applicable.