Fighting Farc with Morse Code Song

Advertising executive Juan Carlos Ortiz grew up in the Colombian capital of Bogota, a country which has suffered decades of armed conflict and has long been among the major producers of illegal drugs such as cocaine. Juan Carlos ran a campaign against the addictive qualities of cocaine, and made powerful enemies of Farc guerillas who relied on the drugs trade. A few years later, Juan Carlos was asked by a Colombian army chief to get a secret message to hostages being held by Farc rebels in the middle of a jungle. Image: Advertising executive Juan Carlos Ortiz Credit: Courtesy of Juan Carlos Ortiz