2024-10-31
37 分钟Hello and welcome to the Entrepreneurs on Monocle Radio.
The show all about inspiring people, innovative companies and fresh ideas in global business.
On today's program, we're heading from the snowy slopes of Sweden to the sunny beaches of South Africa to hear how two brands at very different stages and navigating growth.
First, we'll meet the CEO of a Scandinavian outdoor apparel label.
A retail store is the hub of the business.
The store is the ultimate meeting point where you actually meet your community.
And later we'll head to Cape Town to hear how the clothing industry is changing.
It's a conversation where I'm sitting with a factory owner showing them our lookbook, telling them the story and they like it.
And he or she says, I need you to stick to this one day's production.
This is the Entrepreneurs with me.
Tom Edwards, you're listening to the entrepreneurs.
Sara Molnar is the President and CEO of Peak Performance, a Sweden based outdoor brand with 70 stores globally including owned, franchise and outlet, and around 550 total employees.
A lifelong skiing and freeride competitor, Sara arrived at the label in 2016.
After outgrowing a successful career in the.
Legal and financial sectors, Sara stopped by.
Midori House to talk about the brand's newest opening and why a retail presence is so important for its continued growth.
I think it's many ways you can communicate your brand, but the store is the ultimate meeting point where you actually meet your community.
It's where you can talk to them, where you can actually get real answers back as well.
And I think, you know, what we're doing is not trying to force our brand onto people, rather make sure that people desire our brand and then we need to meet them and know what they like and know what they want.
And also the store staff is so important.