First car? What do you REALLY want?

第一辆车? 你真正想要什么?

Round Table China

社会与文化

2024-11-22

23 分钟
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单集简介 ...

Car manufacturers now promote their models as the ideal first car. New vehicles are often equipped with the latest technology and a multitude of features. However, are drivers truly getting what they desire, or are they merely succumbing to clever marketing tactics? / Round Table's Happy Place (18:36)! On the show: Heyang, Steve Hatherly & Fei Fei
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单集文稿 ...

  • Discussion keeps the world turning.

  • This is Round Table.

  • You're listening to Roundtable with myself, Heyoung.

  • I'm joined by Steve Hatherley and Fei Fei in the studio.

  • Coming up, car brands now pitch their models the perfect first car.

  • Apparently these rides are bigger, pricier and loaded with features.

  • Are young drivers getting what they really want or are they buying into clothes?

  • Lover marketing and joy is everywhere.

  • You just have to find it.

  • Join us at Roundtable's happy place for stories, songs and all things feel good.

  • Our podcast listeners can find us at Roundtable China on your favorite podcast platform.

  • Have a question worth exploring?

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  • Send it to roundtablepodcastquake.com Emails are fine, but bonus points for voice memos.

  • They're our listener's favorite.

  • Now on Roundtable, let's turn our attention to what do you really want from your first car?

  • Bigger, fancier, more expensive.

  • First cars for people in China have come a long way.

  • According to a white paper produced by Bilibili and Nelson IQ, the average age of aspiring first time car buyers in China has dropped to just 30.

  • But what do young people really want from their first car?