Discussion keeps the world turning.
This is Round Table.
Hello, welcome to Roundtable where we serve up piping hot debates on the issues that sizzle in China and beyond.
I'm Neo Honglin.
From winter stadiums to year round indoor snow parks, China's love for ice and snow sports is heating up, redefining both recreation and business.
Imagine a ski slope bustling with beginners, seasoned snowboarders carving trails and families laughing in the snow.
Isn't this the winter wonderland you always look for?
From today on we'll spare some time on Roundtable to see how calm the cold fun is generating hot business here in China.
And for today's episode, I'm joined by Li Yi and Steve Hatherley.
Now grab your virtual compass and follow us to the heart of the discussion.
In the wake of the 2022 Beijing Winter Olympics, ice and snow sports have captured the hearts of millions.
But this isn't just about sports.
It's about creating a full industrial chain that transforms seasonal fun into year round growth.
How did we get here and what comes next?
From today on we're going to talk about sports, tourism, a of fun, high tech, technology generated equipment and everything related to this.
But today let's first focus on the sports end of it because isn't that the essence and core of the winter tourism, sports and everything?
For me it is for sure being Canadian, growing up in Canada, when right around this time of year the weather starts to get colder.
The snow wouldn't have shown up just yet, but.
But it's definitely on the way.
And being Canadian, you grow up with ice hockey in your blood.