Discussion keeps the world turning.
This is Round Table.
Hello, welcome to Roundtable, where we serve up piping hot debates on the issues that sizzle in China and beyond.
I am Neil henglin.
From the 2022 Beijing Winter Olympics to today, China's passion for ice and snow continues to soar beyond the slopes and sports games.
What role does this growing industry play in revitalizing regional economics and building international tourism appeal?
For this episode, I'm joined by Yu Shun and Steve Hatherley.
Now grab your virtual compass and follow us to the heart of the discussion.
For more and more, winter is no longer just a season, it's an experience.
Across China, the burgeoning ice and snow tourism industry is redefining how we connect with nature, culture and community during the colder months.
How is this transformation taking shape?
What efforts have local governments made to better serve potential tourists?
These are the questions that hopefully we will answer on today's show.
But before doing that, I want to ask you, what kind of tourism experience do you expect during winter days?
For me, going to a ski resort, I think when I think tourism and then winter tourism, it implies that I'm traveling to somewhere that's a little bit far away, where I probably have to stay overnight in a hotel or something like that.
So that's the first thing that comes to mind.
We talked a lot about other winter sports recently on the show, but today, specifically for tourism.
Yeah, staying at a ski resort.
And if you've never stayed at a ski resort before, oh, there's just something wonderful and beautiful about it.
You know, the mountain is right in front of you.