I can't believe that InstaWalk tours were a thing like Facebook employees were led around campus to use Instagram and take pictures of things after the acquisition to learn how to use it.
Welcome to season four, episode three of Acquired, the podcast about technology acquisitions and IPOs.
I'm Ben Gilbert.
I'm David Rosenthal and we are your hosts on our second episode ever.
Way back in 2015, we covered Facebook's acquisition of Instagram and in fact, it's the canonical example of an A that we use on our show.
So today we'll dive into the integration itself, how Facebook spent a billion dollars to take something from zero revenue to an app responsible for almost a quarter of all of their revenue today.
And we are super.
Yeah, right.
We are super lucky to be joined by the one and only Emily White, who played an important role in making this all happen.
So who is Emily?
So Emily today is a venture investor and the president of Anthos Capital in Los Angeles, but previously in her career was a longtime executive at Google where she joined very early pre IPO.
She worked with Sheryl Sandberg for 10 years and she then continued to work for Sheryl by moving to Facebook in 2010.
And then the topic of today's episode joined Instagram post acquisition as their first business executive.
She was tasked with building out the business model, which spoiler.
She did a pretty good job.
And then became COO of Snap before transitioning full time over to what David wrote in the notes as the dark side of investing and now sits on the boards of Lululemon, Graco, Honey, Hyperloop one, and the X Prize.
Welcome, Emily, and thank you so much for joining us.
Thank you for having me.
Yeah, you bet.
So, Emily, I think there's a good chance that you are the only person in the world who has worked at Google, Facebook, Instagram and Snap.