Oprah (Harpo Studios)

奥普拉(哈波工作室)

Acquired

2020-06-25

2 小时 11 分钟
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单集简介 ...

We close out Season 6 with the story of perhaps the single most successful media entrepreneur of all-time: Oprah Winfrey, and her juggernaut conglomerate Harpo Studios. Born to a poor single mother in the segregated 1950's deep south, Oprah's rise from terrible adversity to wealthiest Black woman in the world ranks among the very greatest American success stories. And oh yeah — along the way she single-handedly created the entire influencer economy, rewrote the blueprint of a modern power broker, and set the world record for most cars given away at one time (276). Sit back, listen and get ready to live your best life.  Sponsors:ServiceNow: https://bit.ly/acqsnaiagentsHuntress: https://bit.ly/acqhuntressVanta: https://bit.ly/acquiredvanta More Acquired!: Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!Survey link!: http://acquired.fm/survey Carveouts: David: The Dark Tower series by Stephen King https://www.amazon.com/gp/product/B07959YG1R?Ben: Reply All "Long Distance" https://gimletmedia.com/shows/reply-all/6nh3wkSources: http://blackeconomics.co.uk/wp/oprahs-empire/ http://www.oprah.com/entertainment/the-oprah-winfrey-show-by-the-numbers-oprah-show-statistics/all http://www.oprah.com/oprahshow/The-Oprah-Shows-Most-Shocking-Moments_1https://diverseeducation.com/article/1205/https://en.wikipedia.org/wiki/Oprah_Winfreyhttps://en.wikipedia.org/wiki/Oprah_Winfrey_Networkhttps://en.wikipedia.org/wiki/WW_International https://finance.yahoo.com/news/why-oprah-regrets-famous-wagon-233648610.html https://freakonomics.com/2008/08/06/so-much-for-one-person-one-vote/ https://hbr.org/podcast/2018/01/black-business-leaders-series-oprahs-path-to-authentic-leadership https://stmuhistorymedia.org/from-rags-to-riches-the-story-of-oprah-winfrey/ https://www.amazon.com/Oprah-Biography-Kitty-Kelley/dp/0307394875 https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091 https://www.chicagotribune.com/news/ct-xpm-1998-09-25-9809260006-story.html https://www.cnn.com/ampstories/entertainment/how-oprah-winfrey-built-her-business-empirehttps://www.forbes.com/profile/oprah-winfrey/#c52ce3e5745f https://www.forbes.com/sites/jennifereum/2014/09/29/how-oprah-went-from-talk-show-host-to-first-african-american-woman-billionaire/#7f21cfb76163 https://www.history.com/this-day-in-history/oprah-gives-away-nearly-300-new-cars https://www.independent.co.uk/arts-entertainment/tv/news/you-get-a-car-oprah-winfrey-giveaway-studio-audience-gift-tax-members-guests-pay-show-a8208051.html https://www.independent.co.uk/news/media/tv-radio/an-anxious-america-gets-set-for-life-after-oprah-2285528.html https://www.latimes.com/archives/la-xpm-2001-feb-21-ca-27886-story.htmlhttps://www.npr.org/podcasts/500692140/making-beyonc https://www.nytimes.com/1993/02/12/news/jackson-interview-high-in-ratings.htmlhttps://www.nytimes.com/2009/11/23/business/media/23carr.html https://www.nytimes.com/2012/06/11/business/media/end-of-oprahs-show-tightens-races-for-tv-ratings.html https://www.pbs.org/newshour/nation/the-oprah-phenomenon-by-the-numbers https://www.robertfeder.com/2016/06/15/legendary-tv-exec-dennis-swanson-retires/ https://www.telegraph.co.uk/tv/2017/05/13/oprah-winfrey-untold-story/https://www.thebalancesmb.com/oprah-winfrey-entrepreneur-1200951 https://www.theguardian.com/tv-and-radio/2018/jan/12/oprah-winfrey-unlikely-to-run-for-us-president-but-could-win-if-she-did https://www.washingtonpost.com/lifestyle/style/oprahs-last-show-averaged-8957-million-fewer-viewers-than-mash-finale/2011/06/08/AGD5AUMH_story.htmlhttps://www.youtube.com/watch?v=cooRceBiE8E
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单集文稿 ...

  • Did you see the.

  • I think this was a tweet.

  • Is it Tom Murillo that has a.

  • You don't have to go to Harvard.

  • Yeah, actually I did.

  • Really good.

  • So good.

  • Welcome to season six, episode eight, the season finale of Acquired, the podcast about great technology companies and the stories behind them.

  • I'm Ben Gilbert.

  • I'm David Rosenthal and we are your hosts.

  • Today we are covering an incredible entrepreneur, Oprah Winfrey and her company, Harpo Studios.

  • Oprah is a fixture of American life, entering the home of tens of millions of Americans through their television set every day at 4pm for the 25 year run of her show, the Oprah Winfrey Show.

  • So great.

  • It is, but it is the unique story of her business decisions.

  • How she created her brand across her show, a magazine, a cable channel and more.

  • How she controlled every detail and grew from TV personality to business mogul that we're going to cover today.

  • She is the first black female billionaire and perhaps most relevant to the acquired audience.

  • She really invented the idea of what we today call an influencer.

  • If you watch a YouTuber, TikToker, have ever bought a product that an Internet personality recommended, or even more abstractly, you like thinking about how social platforms are transforming the consumer economy.

  • You really have Oprah to thank for paving the way.