Memoirs for the elderly. Business opportunity?

给老人的回忆录。 商业机会?

Round Table China

社会与文化

2024-11-05

27 分钟
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Where there's demand, there's opportunity. Amateur biographers from all walks of life are writing commissioned memoirs for ordinary older adults. What's behind this phenomenon, and what are the benefits to the elderly for taking part in such a process?  / Do dogs understand (19:29)? On the show: Heyang, Steve Hatherly & Li Yi
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  • Discussion keeps the world turning.

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  • You're listening to Roundtable with myself Heung.

  • I'm joined by Steve Hatherly and Li Yee in the studio.

  • Coming up.

  • This is a prime example of the saying where there's demand, there's opportunity.

  • Amateur biographers from all walks of life are writing commissioned memoirs for for ordinary older adults was behind this phenomenon.

  • And new research shows that dogs can picture their favorite toys when they hear their names, proving just how clever and connected they are to us.

  • What does this mean for the way we cherish and communicate with our four legged best friends?

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  • Now let's switch it up and explore another intriguing topic.

  • With the passage of time, our hair might gray, but the stories we carry are timeless.

  • A fascinating consumer trend is emerging.

  • Amateur biographers are stepping up to help seniors tell their stories, of course for a fee.

  • This trend is part of what's being called the silver economy.

  • And what are you expected to do in writing a memoir as such?

  • Well, I think it's very interesting because when you look at this, writing memoirs for the elderly, of course we know they're writing for seniors, but who are writing the stories.

  • And it turns out that there isn't really a very strict criteria in terms of who will be engaged with quote unquote business because many individuals from diverse backgrounds, including white collar workers, social media influencers and professionals in the elder care industry, have started to join this field.