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A couple weeks ago, I got an email telling me I just paid $30 for a subscription to Fortune magazine that I didn't even know I had.
Yeah, that is a classic problem.
I think I'm subscribed to, like, two workout apps that I never actually use.
Yeah, happens all the time.
I realized I'd signed up for this $1 introductory trial to read a single article about crypto bankruptcies, and then I had totally forgotten about it for six months.
But instead of canceling this particular subscription and moving on with my life, I decided to call up someone whos thought a lot about this vexingly common annoyance, an entrepreneur named Haroun Muktarzada.
All of the companies ive started start from just a problem that annoys me.
Its like the Larry David approach to business.
Sure.
Thats a way to put it.
About a decade ago, Haroon and his three brothers, who are all business partners, were trying to come up with a new idea for a startup.
They gathered a few times a week to brainstorm in one of their basements, which they'd given this kind of fun nickname.
We called it the floundery because we said we don't know what we want to do.
So what we're going to do is we're going to flounder on ideas.