2026-05-14
41 分钟Hello and welcome to the advice line on how I built this lab.
I'm Guy Raz.
And this is the place where we help try to solve your business challenges.
And as you know, each week I'm joined by a legendary founder,
a former guest from the show who will attempt with me to help you.
And this week, our episode is a bit of a mashup, three callers and three different former guests.
And they're all talking about a similar challenge, how to introduce a novel product or service to bigger markets.
By the way, if you're building something and you need advice or just want advice, give us a call.
You just might be the next guest on this show.
Our number is 1-800-433-1298.
Leave us a one-minute message that tells us about your business and the issues
or questions that you 'd like some help with.
Okay, let's get to it.
So my first guest today is Che Wong.
Che was first on the show in 2021, and he told the story of starting Boxed,
an online retailer that delivered bulk-sized groceries and household essentials right to your home.
If you want to hear the whole story, we'll put a link to that episode in the podcast description.
Anyway, here on The Advice Line, Che and I talked a caller through different approaches
to turning her local pottery studios into a national brand.
Hi, Che.