America at 250: swifties and soccer fans turn up

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• 00:00

  Can New York shake it off?

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  This could be the hottest 4th of July since 2010. I have activated

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  the city's heat emergency plan and we will issue targeted warnings to protect vulnerable New Yorkers.

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  It's World Business Report from the BBC World Service.

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  I'm Vishala Sripathma.

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  A sweltering New York braces for a perfect storm, a heat wave,

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  the World Cup, a celebrity wedding and the 4th of July weekend.

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  But can businesses cope?

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  Plus in Mexico, soaring ticket prices are putting matches beyond the reach of many local fans.

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  So it's a big weekend for businesses in the United States as the country celebrates its 250th birthday.

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  In New York in particular, it's even bigger with the rumoured wedding later today.

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  Of Taylor Swift and NFL star Travis Kelsey.

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  And of course, there's the Football World Cup as well.

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  But the weather is causing problems.

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  40 degree heat is pushing power usage to its limits,

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  with people being urged to reduce how much they use at certain times.

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  And also the cost to buy electricity by the power grid is 68% higher

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  than it was a year ago because of the demand.

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  Well, the BBC's weather expert Ben Rich explained

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  to us the risks this heat might be causing New Yorkers and other Americans.

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