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This is Planet Money from NPR.
When I was growing up in the 90s, there weren't that many choices about what to buy.
Most of the time, your options were like two or three giant brands.
This was the era of Nike versus Reebok, Nintendo versus Sega, Burger King versus McDonald's.
Most of all, there was Coke versus Pepsi.
This was the massive economic fault line dividing the beverage aisle, dividing the nation, frankly.
You either drank Coke...
Or you drank Pepsi.
Whitney Houston, she drank Coke.
Michael Jackson, on the other hand, he was Team Pepsi.
And I was thinking about the Cola Wars recently because the business of beverages just could not be more different now.
We are way past the days of just Coke or Pepsi.
The other day, I had my fellow Planet Money host, Kenny Malone, meet me at the supermarket.
We are actually headed to my favorite part of the store.
We were going on a thrilling safari through the beverage aisle.
Listen, you can't see Jeff, but he is glowing.
As we turn left into this aisle.