Why women are often better investors than men

女性比男性更会投资?长期研究说:是的!

What in the World

2026-09-01

15 分钟
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Investing used to be seen as something that was for older people in suits, but now more young people are getting into it, thanks to the rise in online investing apps that have made it more accessible, and a growing awareness of how stocks and shares work. But data suggests that despite being less likely to start investing, women often make higher returns than men when they do. So, why are women often better at investing? And how does it work? BBC business reporter Emer Moreau unpacks the data on how women and men invest differently, what investing is and why it can be risky. We also chat to Viktoriia and Gabriella, two women in their 20s, about why they started investing and how they are finding it. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Chelsea Coates, Emily Horler and Emma-Louise Amanshia Video Producer: Baldeep Chahal Editor: Verity Wilde
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  • Hey, I'm Ikkra.

  • This is What in the World from the BBC World Service, and I'm about to make a bold statement.

  • How would you feel if I told you that women might be better investors than men?

  • Hold that thought right there,

  • cuz I'm about to bring in our business reporter, Emer, who's right with me in the studio.

  • Hey, Emer.

  • Hello, how are you?

  • I'm good.

  • I'm interested to learn about investing cuz I know nothing about it.

  • So, for those of us like me, how does investing work?

  • Okay, so really simply, investing is giving your cash, your money,

  • to a company or a fund manager, finance manager,

  • in the hope of getting better returns than you would if you put it in a savings account

  • or if you just did nothing with it.

  • So, what often people mean when they hear the word "investing" is investing in stocks and shares.

  • So you are buying a little piece of a company in the hope that that company will grow,

  • and your piece will be worth more than what you paid for it.

  • And we're talking about this today because you're hearing women could be better at this than men?

  • Yeah, this is something people are definitely talking about more in the last few years,

  • but there is actually a lot of evidence going back as far as 20 years