Extended Moment: Guy Raz: Why 99% of Businesses Fail & This Secret Made Apple, Pixar, & Elon Musk Billions!

加长时刻:盖伊·拉兹(Guy Raz):为什么 99% 的企业都失败了,这个秘密让苹果、皮克斯和埃隆·马斯克赚了数十亿!

The Diary Of A CEO with Steven Bartlett

社会与文化

2024-10-11

1 小时 15 分钟
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单集简介 ...

In this moment, the host of ‘How I Built This’, discusses the lessons he has learned from interviewing over 20,000 people, ranging from global CEO’s, superstars to rural shepherds in Afghanistan.   Guy has built his career on the idea that every business is a story, and this business must tell this story to itself and others. He believes that all successful founders share common traits and outlooks, such as: fearing the regret of not trying more than the fear of failure. Believing in their product so much that they have almost superhuman endurance, and continue despite multiple failures. Guy also says that the most successful founders often don’t do it alone and have a co-founder to help them withstand the highs and lows of entrepreneurship. You can learn more about Guy’s podcast How I Built This, here: https://g2ul0.app.link/oj8DA9i7kNb  You can learn more about the new kids toy line by Guy’s family podcast Wow in the World, here: https://g2ul0.app.link/vvcHFH16kNb
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  • Guy, how many people have you interviewed in your life?

  • I would say over 20,000.

  • And you started a smash hit, iconic show called how I built this.

  • Why?

  • What's the mission behind that show?

  • I wanted to give people access to the greatest entrepreneurs I could find in ways that they might not have access to them.

  • And I wanted that wisdom and those stories to be available to anyone at any time, for free, forever.

  • Give me an idea of the kinds and caliber of people that you've interviewed over those 20,000 interviews.

  • Oh, everything.

  • Everybody from, you know, rural sheepers in Afghanistan, to soccer players in Europe, to celebrities in the United States, world leaders, entrepreneurs, and founders of businesses, to ordinary man on the street conversations.

  • I'm really curious.

  • You know, when we talk about building something, the seemingly impossible, most difficult part of building anything seems to be going from zero to one.

  • And you've sat with people who have gone from having an idea to putting that idea in motion.

  • And it's not a huge journey to travel, but it seems like the hardest journey to travel because it requires so much of a shift in mindset.

  • It requires the confrontation of fear and apparent danger.

  • And there's something about these people that makes them decide that it's better than nothing.

  • Starting taking the action is better than not taking the action.

  • Have you been able to figure out what that is in people and how we can cultivate it?

  • There are several sort of.

  • The Venn diagram of founders coalesces around a few common traits that, by the way, many of us have intuitively, naturally, or can develop.