What's up with all the ads for law firms?

律师事务所的广告怎么了?

Planet Money

商务

2024-10-05

18 分钟
PDF

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The lawyer commercial is almost an art form unto itself. Learned practitioners of the law doing whatever it takes to get your attention, from impressive dirt bike stunts to running around half naked. All so when you land in trouble, you don't have to think hard to remember their name. Odds are you can name one or two right now. This world of law ads did not exist fifty years ago. Then, lawyers were not allowed to advertise. Not by law, by the exclusive organization that decides who gets to be a lawyer: state bars. On today's episode, how that changed. How a couple of lawyers placing an ad in a local newspaper led to the inescapable world of law firm ads we know today. And, how the right to advertise got put on the same level as some of the most important, fundamental rights we have. This episode was hosted by Nick Fountain and Jeff Guo. It was produced by Sam Yellowhorse Kesler with help from Sean Saldana. It was edited by Jess Jiang. It was fact-checked by Sierra Juarez and engineered by Valentina Rodríguez Sánchez. Alex Goldmark is Planet Money's executive producer. Help support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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  • Of all the homegrown american art forms, like jazz or tap dance or abstract expressionism, is there anything more quintessentially american than advertisements for lawyers?

  • Challenge of justice yes.

  • Here is one for a lawyer in Texas.

  • He's called the Texas law Hawk, El.

  • Hakun de la le Brian Wilson.

  • He's wearing a suit and tie, trying to convince the citizens of Texas to call him when they get in trouble, all while riding a mini dirt bike.

  • Due process do wheelies.

  • Another great one.

  • It's from Lerner and Roe Law group out of Arizona.

  • Every time you hit the road, you're faced with a lot of possible danger.

  • This is two grown men, distinguished members of the bar, dressed up as Mario and Luigi, driving around in like Mario kart cars.

  • If you're hurting a wreck and you.

  • Don'T call Lerner and Rowe, it's, it's.