2024-08-02
12 分钟Let's talk about money.
Let's talk about it.
We're in a cost of living crisis in the UK, and many countries around the world are either in or on the brink of recession.
So one of the most popular questions we've had at the diary of a CEO in the last three to six months is about money, people's concern about their own money, spending, finance and saving.
If I'm someone out there now that has, I don't know, $100 or 100 pounds worth of disposable income every month, or if I have a thousand or 10,000 pounds, what should I be thinking about as it relates to creating more money and making myself financially free?
The first thing is, you just want to earn more.
People massively settle for how much they could earn.
So the first place I think, to invest is in yourself.
But here's the first principle.
The first principle is income follows assets.
Income follows assets means that the more assets you have, the more income you'll earn.
If I want rental income, first I need a house.
If I want dividend income, I need shares.
If I want to be paid as a brand ambassador, first I need a brand.
So essentially, the more we can accumulate assets, the more easy and effortless the money flows.
So we have to figure out, well, what assets could you accumulate and what assets could you formalize and own?
I wrote a book called 24 Assets, and I listed out all the different digital assets that a new economy, assets that people could have.
Things like brand and positioning things like databases, things like company culture is an asset now.
So I talk about how do you formalize those things if someone's just starting out and they've got 100 a month to be, to be perfectly honest, trying to invest 100 a month or any of that, it's not going to do anything, it's not going to change your life.
But if you put that into your own skills and your own development, let's say you don't have negotiation skills.