How Pitbull got his name on a college football stadium

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  NPR.

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  This is the indicator from Planet money.

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  I'm Adriene Ma.

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  And I'm Waylon Wong.

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  If you drive by any major sports venue, professional or collegiate, in almost any city, there's a good chance you'll see the name of a bank or a tech company or some other brand that has paid millions of dollars for the right to name that stadium or arena after themselves.

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  Yeah, and some of these sponsored stadium names can be more than a little clunky.

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  For example, the Baltimore Ravens play in M and T Bank Stadium.

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  I also look this up in Pittsburgh, the Penguins play at PPG Paints Arena.

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  I mean, ugh.

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  Well, in Chicago we have guaranteed rate field.

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  That's where the White Sox play.

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  That's bad.

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  And people in Chicago had a lot of feelings about it when it was reacted.

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  I can imagine.

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  But, you know, in the normally bland, corporate sounding universe of venue name mashups, here's a venue sponsor that stands out.

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  If you are a practitioner of the krunk or clubbing arts, you might recognize this song as don't stop the party from the rapper and singer Pitbull.

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  Don't stop the party.

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  Recently, Pitbull agreed to pay $6 million to Florida International University for the naming rights to its football stadium.

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  And so this weekend, its football team will play the first game in the newly dubbed Pitbull Stadium, which appears to be the only one of its kind in America named after a musician.

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  Today on the show, why FIU struck this unusual name deal and what it tells us about the fast changing economics of college sports.

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