2024-02-22
27 分钟Discussion keeps the world turning.
This is round Table.
You're listening to Roundtable with myself, he Young.
I'm joined by Xinyu in the studio and Josh Catarell on the line.
Coming up in China, we're witnessing a rapid double digit increase of female drivers in the US.
Even when women buy over 60% of new cars, designs still scream man cave.
Today, we'll unpack this issue and discuss how the automobile industry can shift gears to create more gender inclusive vehicles that appeal to a diverse range of consumers.
And your voice matters, and we want to hear it on our heart to heart segment.
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When it comes to car design, are automakers missing the mark with female buyers?
Have you seen Tesla's Cybertruck on social media?
Could it be any more filled with testosterone?
Channeling my inner chandler Bing here.
Despite making up a significant portion of the car buying market, women are often underserved by traditional automotive designs, which tend to prioritize stereotypically masculine features and aesthetics.