Chinese people spent over $5.6 billion reading online novels

中国人阅读网络小说的花费超过56亿美元

Round Table China

2024-03-13

27 分钟
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单集简介 ...

In the ever-evolving landscape of digital media, one trend has firmly taken root and is flourishing within China's vast internet ecosystem: online literature. As of the end of 2023, this digital literary empire has not only captivated half of the nation's internet users but has also amassed a market value of around 5.6 million US dollars. We take a closer look at this fascinating virtual world. / Let's dissect some food safety rumors and their far-reaching impacts (22:12). On the show: Niu Honglin,Laiming & Steve Hatherly
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单集文稿 ...

  • Discussion keeps the world turning.

  • This is round table.

  • You're listening to Roundtable with myself, Neil Hon, joined by Li Ming in the studio and Steve Heatherly on the line coming up on the second half of the show.

  • In the ever evolving landscape of digital media, Wenchuan has firmly taken root and flourished within China's vast Internet ecosystem.

  • Online literature.

  • As of the end of 2023, the digital literary empire has not only captivated half of the nations Internet users, but has also amassed a market value of around $5.6 million.

  • Well, take a closer look into this fascinating virtual world, and roundtable invites you to think about the most ridiculous and the most deceiving rumors about food safety.

  • And lets discuss how to squash these pervasive and stubborn myths that hurt not only individual consumers, but the entire industry.

  • Now on roundtable.

  • Once upon a time, in the vast digital expanse of the Internet, a revolution quickly unfold in China.

  • This wasnt about technology or commerce, but something far more romantic.

  • The written world.

  • Online literature, a realm where monsters soar and horses rise, became more than just stories.

  • It turned into a cultural phenomenon, touching the hearts of millions and creating an industry worth billions.

  • In today's show, let's find out what's driving this momentum in China.

  • So what are the latest findings about the world of online literature in China?

  • Because I'm pretty sure at least both Li Ming and I myself are not unfamiliar with online literature itself.

  • Unfamiliar is not the most accurate word.

  • I mean, I don't know anyone who hasn't read a web novel.

  • That's true.