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China's marathon fever is on.
Lace up your sneakers and get ready to join the excitement as cities nationwide gear up for marathon running adventures with thrills, cheers and personal triumphs waiting at every turn.
Are you ready to conquer the challenge and cross the finish line?
How can event organizers up their game and deliver better services to ensure a more enjoyable experience for runners?
And despite their global appeal, multibrand boutiques seem to struggle in China's bustling retail landscape.
What factors are hindering their success, and can they adapt to thrive in this dynamic market?
For today's program, I'm joined by Dinghung in the studio and Josh Catarel on the line.
First on today's show, marathon running has seen a significant rise in popularity across China in the last decade, marked by a growing number of cities and regions hosting events that attract record breaking crowds of participants.
In the last two days of this march alone, over 40 marathons have been held over the country.
However, despite the surge in interest, there remains a shortage of races and substandard supporting services.
What are the underlying issues causing these challenges, and how can we improve the overall experience to better meet the demands of runners?
Ding Heng, give us the update on China's marathon events.