Discussion keeps the world turning.
This is round table.
You're listening to Roundtable with myself, he young.
I'm joined by Dinghong in the studio and Josh Cattarell on the line.
Coming up, ready to flip tradition on its head?
Meet the daring youths say I don't to long traditions of giving red envelopes at weddingse a small but mighty group of young folks in Shenzhen challenge the norm of stuffing red envelopes with cash.
And as fashion retail thrives, why do multi brand boutiques face an uphill battle to capture chinese consumers?
Hearts are changing shopping habits and online competition reshaping the future of boutique retail.
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Now on Roundtable.
As we continue, today's discussion is rare to come across chinese weddings that dont expect gift money.
And there are few who dare to tell the couple, I wish you all the best, but no red envelope gift money seems to be the elephant in the room, a topic everyones uncomfortable with, yet few dare to confront directly.
Recently, a young woman born in the two thousands from Shenzhen declared on her social media, we chat moments that she will not partake in the age old practice of giving gift money at friends weddings.
Her bold move has sparked a wave of discussion online with a small group of fearless youths who have actually followed suit, who are challenging the norm by rejecting the tradition of stuffing red envelopes.
How rare is this dinghung cause in China?
Well, it is kind of tough to do this.
Yeah, I think on one hand we do see this kind of sharing of their experiences on social media and generating a lot of, or sparking a lot of online discussion.
That's one aspect.
But I think the bigger picture is these acts of so called resistance against the social tradition still remain limited.
So I think it's still pretty rare because I think traditionally a main starting point of giving gift money or a rent envelope during a wedding ceremony is that your relatives and your friends really come together to help reduce or jointly undertake the financial burden of holding a wedding ceremony, because that's been costly under any circumstances, whether it's the ancient period or the modern period.