Discussion keeps the world turning.
This is roundtable.
Hello, welcome to Roundtable, where we serve up piping hot debates on the issues that sizzle in China and beyond.
I'm niuhonglit.
Coming up, we're zero in on the intersection of culture, language and commerce in China's cross border e commerce explosion.
Discover how young talents leverage their multilingual skills to gain a unique place in this industry.
Its not just about selling globally, its about the power of speaking to your customers heart.
For todays show, Im joined by Li Yi and Dingheng.
Now grab your virtual compass and follow us to the heart of the discussion.
Data show that Chinas cross border e commerce import and export reached over 570 billion yuan, which is the most $80 billion only in the first quarter of this year, which is an increase of 10% year on year.
As businesses brinked towards global markets, we ponder the implications of this rapid expansion.
The human element in digital commerce and the cultural bridges being built by multilingual talents these days.
A cross border e commerce livestreamer went viral on the Internet both home and abroad.
Lets start todays discussion with hes success story.
Yeah, actually this is a lad from Guangdong province and he has been super popular on say short video platforms like TikTok.
And he's being famous for introducing the products of his company, which is actually an led light company.
Sounds boring.
Yes, but he really introduces the products in a quite interesting way that he can not only introduce the products in English but also English with different accents like New York accent, indian accent, British English and even french accent.
And the thing is that he is so popular on TikTok so that the official account of his company has gained 1.2 million likes.
And I actually checked those videos he published on the official account of his company and he's got really positive comments from consumers or either audiences from all over the world.