Discussion keeps the world turning.
This is round table.
You're listening to Roundtable with myself.
Hey young.
I'm joined by Yooshun in the studio and also Steve Hatherly in the studio as well.
Coming up, imagine you're launching a new product in 2024.
Who would be the best spokesperson, a celebrity endorser or the company's founder or CEO?
These days, more and more founders and CEO's are stepping into the spotlight as the face of their brands.
Does this help the brand to build trust and credibility or does it create risks?
If that persons reputation takes a hit and your voice matters, and we would love to hear it in our heart to heart segment.
Got a question?
Something youre itching to share?
Fire up that voice memo and hit us up at ezfm a roundtable@foxmail.com.
dot our podcast listeners can find us at Roundtable China on Apple Podcast.
Now lets move on to the next topic of today.
Lets dive into the fascinating world of personal branding and business.
Elon Musk has become a global household name more or less synonymous with Tesla and SpaceX.
But hes not the only one making waves.
Lei Jun, the founder of Xiaomi has recently led his company into the electric vehicle market with success.
As of March this year, nearly 200 automotive industry executives have joined microblog site Weibo with 30 30% of them signing up just last year.