Why the price of Coke didn't change for 70 years (classic)

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• 00:00

  Hey, it's Nick Fountain.

• 00:02

  Today we're going to replay one of my absolute favorite episodes.

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  It first ran in 2012.

• 00:09

  Here it is.

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  This is planet money from NPR.

• 00:15

  You know what the price of a Coca Cola was in 1886, a nickel.

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  In 1900, still a nickel.

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  Ten years later, 1910, a nickel.

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  1920, a nickel.

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  1930, a nickel.

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  1940, a nickel.

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  1950, a nickel.

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  As late as 1959, you could buy a six and a half ounce bottle of Coca Cola for one nickel.

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  And for economists, this is a total freak of nature kind of thing.

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  Prices you can read in any textbook are supposed to go up and down.

• 00:51

  The price of gasoline goes up and down depending on how much is available, how many people want it, how hard it is to get out of the ground.

• 00:59

  The price of a television depends on how expensive the components are to make and the price of labor.

• 01:03

  The price of butter goes up and down.

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  Corn, cars, houses, everything.

• 01:08

  Prices change.

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