The Cult of Lululemon

First of all, what the hell is going on with culty leggings companies that have too many Ls in their brand name: LuLaRoe, Lululemon... sounds like a conspiracy!!! Anyway, after many long years of listener requesting this topic, Sounds Like A Cult is finally diving into the spandex heart of darkness that is Lululemon. With the help of special guest hosts Taz and Marah, the ridiculously charming voices behind the Sistas Who Kill podcast, host Amanda is unraveling how this bougie "It Girl" athleisure empire stretches beyond mere clothing into a full-blown lifestyle, complete with dogmas, devotees, and even a murder??? Yep, the true crime girlies already know. Oooof, this tale is banaynays—we hope you enjoy our culty analysis of it! Get your tickets now to Amanda's live tour, The Big Magical Cult Show, feat. Kelsey from Normal Gossip, Ceara & Griff from Petty Crimes, drag burlesque, musical guests, merch, and more! To order a copy of Amanda's new book, The Age of Magical Overthinking, click here :) For book BTS, news about her forthcoming Magical Overthinkers podcast, and more, consider subscribing to her newsletter! Follow @soundslikeacultpod @amanda_montell Thank you to our sponsors! Head to Squarespace.com for a free trial, and when you’re ready to launch, go to https://www.squarespace.com/CULT to save 10% off your first purchase of a website or domain. Shop SKIMS Bras at SKIMS.com. After you place your order, select "podcast" in the survey and select our show in the dropdown menu that follows. Visit BetterHelp.com/CULT today to get 10% off your first month. Further reading! Business of Fashion: At Lululemon, Being Black Is ‘Off-Brand’ by Sheena Butler Young: https://www.businessoffashion.com/articles/workplace-talent/lululemon-diversity-and-inclusion-2023/ HuffPost: What the F*ck Was LuluLemon Thinking by Caroline Gregoir: https://www.huffpost.com/entry/what-the-fck-was-lululemon-thinking_b_4138754 Business Insider: 12 Utterly Bizarre Facts About The Rise Of Lululemon, The Cult-Like Yoga Brand by Jim Edwards: https://www.businessinsider.com/12-utterly-bizarre-facts-about-the-rise-of-lululemon-2012-4#the-founder-is-an-ayn-rand-fan-and-the-company-takes-its-values-from-atlas-shrugged-1 Business Insider: Some Lululemon retail employees say there is an environment of 'toxic positivity,' where workers feel pressure to share personal information with managers and constant feedback can feel like bullying by Caroline Hroncich and May Teng: https://www.businessinsider.com/lululemon-retail-employees-describe-toxic-culture-2021-3 Salon: Yoga, spinning and a murder: My strange months at Lululemon by Mary Mann: https://www.salon.com/2013/12/31/yoga_spinning_and_a_murder_my_strange_months_at_lululemon/