Discussion keeps the world turning.
This is Roundtable.
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I'm Steve Hatherly today with Feifei and Yushin.
Coming up, no celebrities, no big budget, no marketing push for that matter,
and still a tiny short drama called
Enemy has taken over Chinese social media within a matter of days.
How did they do that?
And with AI and big studios changing everything else, what will audiences actually want to watch these days?
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And now.
In China's vast short drama industry,
Enemy stands out as a low-budget production with no celebrity cast, no major marketing push,
and no high-end production resources.
Yet, it still managed to take over Chinese social media within a matter of days.
So what made this small, handmade short drama cut through such a crowded and industrialized content landscape?
And in an era where AI and large-scale productions are rapidly reshaping short dramas, what's going on exactly?