‘A crisis of authenticity’: the truth about food influencers

“真实性危机”:食品网红的真相

The Audio Long Read

2026-10-12

36 分钟
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Instagrammers have upended the British restaurant scene and amassed followings in the millions. But has their moment already passed? By Stephen Buranyi. Read by Josh Berry. Help support our independent journalism at theguardian.com/longreadpod
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  • This is The Guardian.

  • This article contains some swearing.

  • Welcome to The Guardian Long Read,

  • showcasing the best long-form journalism, covering culture, politics and new thinking.

  • For the text version of this and all our long reads, go to theguardian.com forward slash long read.

  • A Crisis of Authenticity, The Truth About Food Influencers by Stephen Baragny, read by Josh Berry.

  • In 2017, two aspiring YouTubers, going by the name Topjaw,

  • published a video posing the London foodie's most important question, what to eat in Chinatown.

  • They enlisted the help of longtime Instagrammer Ka Xing Tong, better known by his username KS8Here,

  • who took them on a lovingly curated loop of the neighborhood.

  • Cantonese Shu Mei Duck at Four Seasons, Chongqing-style handmade noodles at the now-defunct Little Wooden Hut,

  • and Ba Shu on Frith Street, where they decadently cracked a whole crab for the camera.

  • Any of the 100,000 odd viewers

  • who watched it at the time would be well served by its responsible, if unspectacular, recommendations.

  • But in retrospect, the video may be of more interest to historians.

  • In its unassuming and rapidly cut seven minutes,

  • you can almost see the tectonic plates of the food world begin to shift.

  • Tong is the elder statesman.

  • The KS8 here account began in the social media dark ages,

  • first on Twitter, then on an Instagram that was dominated by static photography.