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My name is Joshua Hunt, and I'm a contributor to the New York Times magazine.
This week's Sunday read is my story for the magazine about the history and enduring cultural influence of the Criterion collection, a home video company that's been around for 40 years.
It started out selling laser discs in the early 1980s.
These days, its mission, to highlight what it calls important classic and contemporary films from around the world, is mostly carried out through sales of DVD and Blu ray discs.
Criteria not only survived all these technological shifts in the business of how movies get made and distributed, but it's prospered.
Five years ago, it launched a streaming service of its own.
But in an age when our tastes are so algorithmically determined, the Criterion channel stands out for its reliance on human curation.
Every film is hand picked.
Nothing gets recommended based on what others are watching or what you've watched before.
I first came across Criterion in the late nineties, when I became obsessed with its dvd release of Akira Kurosawa's seven Samurai.
Eventually I bought every Kurosawa film criterion released on dvd, and over time I developed distrust in the Criterion brand, where I would occasionally buy movies that I knew nothing about.
I think it's how a lot of people's relationship with Criterion goes.
It starts with movies they know, but eventually they're taking a leap of faith based on the brand and not the filmmaker.
Criterion is who they trust to tell them what is good cinema.