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And in not so small ways, like how your money is cared for.
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We deliver our services with passion, expertise and meticulous attention to detail.
This is what investing means to UBS, not just work, but a craft.
Discover more@ubs.com craft the value of investments may fall as well as rise, and you may not get back the amount originally invested.
I'm Isabelle Kirschner in Jerusalem.
It's coming up to about 05:30 a.m.
at the end of a very long and surreal night here.
For the first time in Israel's history, the country came under a direction.
Attack from Iran.
This night started ominously with cancellations of all educational activities for Sunday morning.
Then the reports on tv that the airport was closing down after midnight.
And then came the announcement that swarms of drones were actually on their way.
There were lots of diagrams on tv how long it takes drones to arrive, how long it takes cruise missiles to arrive, how long it takes ballistic missiles to arrive.
So everybody was basically up and waiting.
Sure enough, at about 02:00 a.m.
air raid sirens were going off in Jerusalem, very quickly followed by a long series of booms in the sky and flashes of light.
My apartment building woke up.
It came to life.