2020-01-31
14 分钟Hi all.
Jenny here.
I produce think fast, talk smart and I want to share with you some of the latest offerings from Stanford GSB executive education.
This year they will be offering some pretty exciting programs, including the strategic chief Sustainability Officer program, the Asian Leadership program, and the digital transformation program.
The application window is now open.
To learn more, go to grow stanford.edu slash upcoming.
Hello, I'm Matt Abrahams.
I teach strategic communication at Stanford's graduate School of Business.
Welcome to think fast, talk Smart, the podcast for many of us, thinking about how others see us preoccupies a lot of our time and these thoughts certainly can increase our anxiety.
But exactly what is our reputation and how do we manage it?
I'm thrilled to have my colleague and fellow GSB lecturer Allison Kluger here with me to help better explain what actions we can take to communicate the reputation we want others to see us having.
Allison has an amazing background.
She served as a producer for many tv and radio shows, including Good Morning America and the View, and she is an expert on digital media at the GSB.
She teaches strategic communication as well as reputation management strategies for successful communicators.
Allison, I can't tell you how thrilled I am to have you here today.
We worked hard to make this happen and I'm excited to have our conversation.
I'd like to start by asking three background questions for you.
First, how do you define reputation?
Why should we worry about it?
And how do others come to learn about our reputations?