2020-05-22
20 分钟Hi Matt here.
If you want to continue finding tools to a successful and happy life, I recommend listening to the happiness lab hosted by Yale professor Doctor Lori Santos.
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Based on the psychology course she teaches at Yale, she will take you through the latest scientific research and share some surprising stories that will change the way you think about happiness.
This season, she's tackling topics that affect her own life, like stress, perfectionism, and boredom.
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Hello, I'm Matt Abrahams and I teach strategic communication at Stanford Graduate School of Business.
Welcome to think fast, talk smart, the.
Podcast I can remember to the weekend.
When I was a young boy that I discovered how cool persuasion can be.
My mother had instructed my brother and me to create garage sale signs, but we needed to misspell them.
She instructed us to insert a b in the middle of the word garage.
So unlike all of our neighbors that weekend who were having garage sales, we were having a garbage sale.
At the end of the day, we sold more stuff than anyone else.
My mother proudly asserts that it was the garbage that drew people's attention to our sign and thus to our garage sale.
Now I of course, upon reflection, think people just thought we were stupid and they'd get better deals regardless.
I learned that day that persuasion and how you influence people can be affected by the language and communication you use.
And when you think about it, much of our communication involves trying to influence others.
If youre trying to pitch a new idea, get support for an important cause, or even get your kids to eat their vegetables, then persuasion is the name of the game.
Today.