26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

26.写作是为了获胜:如何快速吸引读者并让他们保持沉默

Think Fast, Talk Smart: Communication Techniques

2021-01-09

21 分钟
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单集简介 ...

Make it simple and succinct, and make it a story.
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单集文稿 ...

  • Hi Matt here.

  • If you want to continue finding tools to a successful and happy life, I recommend listening to the happiness lab, hosted by Yale professor Doctor Lori Santos.

  • Doctor Santos has studied the science of happiness and has found that many of us do the exact opposite of what will make our lives better.

  • Based on the psychology course she teaches at Yale, she will take you through the latest scientific research and share some surprising stories that will change the way you think about happiness.

  • This season, she's tackling topics that affect her own life, like stress, perfectionism, and boredom.

  • If you struggle with any of those, or if it sounds like you could learn more about increasing happiness in your life, then listen to the happiness lab right here in your podcast player.

  • Emails, slack messages, technical documentation memos, pitches the ability to write well is critical to business success, yet many of us feel insecure about our writing ability while others simply don't spend any time thinking about it.

  • I'm Matt Abrahams and I teach strategic communication at Stanford Graduate School of Business.

  • Welcome to think fast, talk Smart, the podcast today we are so fortunate to be joined by Glenn Kraman.

  • Glenn has been an editor at the New York Times for close to 35 years.

  • He also teaches an incredibly popular class at the GSB called winning race writing.

  • Glenn really understands what makes for good writing and is a master at helping others hone and improve theirs.

  • In fact, GSB students honored Glenn by awarding him their annual distinguished teaching award.

  • Welcome, Glenn.

  • Thank you, Matt.

  • Great to be here with the master communicator.

  • Well, you're too kind.

  • Hey, before we dive in, I'm curious if you have a pet peeve or two when it comes to others writing.

  • What gets your hackles up?

  • Beginning an email with hope you are well, everyone does that.