37. Be Better: How Communication Catalyzes Business Transformation

37.做得更好:沟通如何催化业务转型

Think Fast, Talk Smart: Communication Techniques

2021-08-05

21 分钟
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In this episode of Think Fast, Talk Smart, Stanford GSB Lecturer Robert Siegel sits down with Matt Abrahams to discuss the role of communication in helping businesses to adapt and transform and his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical Specifically. “You have to see how things are interacting with each other. You have to see how your organization is interacting both internally and externally. And so what we found is that great systems leaders were really good at managing the narrative,” says Siegel. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  • Hi Matt here.

  • If you want to continue finding tools to a successful and happy life, I recommend listening to the happiness lab hosted by Yale professor Doctor Lori Santos.

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  • One truism in business and life is that we need to adapt to stay relevant and survive.

  • However, many of us and the companies we found and work for struggle with this are there key approaches and best practices we can follow to help us adapt and transform?

  • Hello, I'm Matt Abrams and I teach strategic communication at Stanford Graduate School of Business.

  • Welcome to think fast, talk smart, the podcast.

  • Today I am totally excited to chat with my friend and sometimes therapist Rob Segal, who is a lecturer of management at the GSB.

  • In fact, Rob and I started at the GSB on the same day over a decade ago.

  • Rob's teaching and research cover many topics, including the opportunities and challenges that technological change brings to companies, how companies combine digital and physical solutions for their customers, product management and product development, as well as financial management for entrepreneurs.

  • While some of us at the GSB teach one or two different classes, Rob teaches five or six.

  • Two of the most popular are the industrialists dilemma and systems leadership.

  • Rob recently published a book inspired by those two courses called the Brains and Brawn Company, how leading organizations blend the digital and the physical.

  • Welcome, Rob.

  • Thanks for being here and congrats on your new book.