56. Lean Messaging: How Simple Messages Really Stick

56.精益信息:简单信息如何真正持久

Think Fast, Talk Smart: Communication Techniques

2022-04-13

19 分钟
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单集简介 ...

In this podcast episode, a veteran marketer and entrepreneur shares his approach to communicating for startup success.
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单集文稿 ...

  • Hi Matt here.

  • If you want to continue finding tools to a successful and happy life, I recommend listening to the happiness lab hosted by Yale professor Doctor Lori Santos.

  • Doctor Santos has studied the science of happiness and has found that many of us do the exact opposite of what will make our lives better.

  • Based on the psychology course she teaches at Yale, she will take you through the latest scientific research and share some surprising stories that will change the way you think about happiness.

  • This season, shes tackling topics that affect her own life like stress, perfectionism, and boredom.

  • If you struggle with any of those, or if it sounds like you could learn more about increasing happiness in your life, then listen to the happiness lab right here in your podcast player.

  • Scary fun was the motto for one of the startups I worked for back in the day.

  • Many who choose to create and build organizations can surely relate to this idea.

  • Hello, I'm Matt Abrahams and I teach strategic communication at Stanford Graduate School of Business.

  • Welcome to think fast, talk smart, the podcast.

  • I am incredibly excited and honored today to chat with Steve Blank.

  • Steven is an adjunct professor at Stanford in the Department of Management, Science and Engineering.

  • He teaches courses on lean startups, innovation and entrepreneurship.

  • He is credited with launching the lean startup movement and is the author of the four steps to the Epiphany, the startup owner's manual in holding a cat by its tail.

  • Welcome Steve.

  • Thanks for having me.

  • Matt, you've been an entrepreneur for over 45 years, founding or co founding eight businesses and helping countless others.

  • You mentioned this lean startup methodology.

  • Can you summarize that approach and what it looks like and what are some best practices included in it?

  • Well, Matt, that's usually a semester class, but I'll try to do it.