61. Courage, Ambiguity, Belonging and Data: How to Design Your Communication for Success

61.勇气、模糊、归属感和数据:如何设计成功的沟通方式

Think Fast, Talk Smart: Communication Techniques

2022-06-21

34 分钟
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单集简介 ...

In this episode, we dive into four elements that will help your message stand out.
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  • Hi Matt here.

  • If you want to continue finding tools to a successful and happy life, I recommend listening to the happiness lab hosted by Yale professor Doctor Lori Santos.

  • Doctor Santos has studied the science of happiness and has found that many of us do the exact opposite of what will make our lives better.

  • Based on the psychology course she teaches.

  • At Yale, she will take you through.

  • The latest scientific research and share some surprising stories that will change the way you think about happiness.

  • This season, shes tackling topics that affect her own life like stress, perfectionism, and boredom.

  • If you struggle with any of those, or if it sounds like you could learn more about increasing happiness in your life, then listen to the happiness lab right here in your podcast player.

  • The word communication comes from the Latin, to make common or to share.

  • In other words, communication is about relaying our ideas, feelings, and thoughts to others.

  • The goal of our speech is most often what I jokingly refer to as our communication f word.

  • No, not that f word, but rather fidelity, which means the accuracy and clarity of the messages we share.

  • Today we are going to visit with four designers who can help us make our communication hit the mark and make sure that it's designed with our audience in mind.

  • Hello, I'm Matt Abrahams and I teach strategic communication at Stanford Graduate School of Business.

  • Welcome to think fast, talk smart, the podcast in my many years at Stanford, I've learned that if I want to find innovative ideas for solving complex problems, a great place to go is Stanford D school.

  • The D stands for design and the D School is world famous for many things, including teaching design thinking.

  • Recently, the D School released a series of four guidebooks, one on courage, one on belonging, one on ambiguity, and one on visualization.

  • These topics apply to many domains of our personal and professional lives, and they also directly relate to communication.

  • In this episode, I'll introduce you to the authors of each book and ask them to help us apply their expertise in design to our communication.

  • To learn more about each book, check the links in our show notes.